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Business Quote by Michael Gerber

“Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation.” quote by Michael Gerber
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“Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation.”

Michael Gerber

About This Quote

Source Book: The E-Myth Revisited, 1995

Treating meals as casual time can undermine business seriousness; clarify intent for effective work.

In simple terms: Lunch can be work time if expectations are set.

Key Takeaway

Set clear expectations.

Themes

business communication time management

Mood

pragmatic direct

Type

professional practical

When to use this quote

  • client lunches
  • team brainstorming

Key Concepts

meeting etiquette professional boundaries

Questions to Reflect On

  • How do you signal work intent?
  • What boundaries help keep meetings productive?
A Different Perspective

Casual settings may blur focus, reducing productivity.

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