Business Quote by Michael Gerber
“Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation.”
About This Quote
Source Book: The E-Myth Revisited, 1995
Treating meals as casual time can undermine business seriousness; clarify intent for effective work.
In simple terms: Lunch can be work time if expectations are set.
Set clear expectations.
Themes
Mood
Type
When to use this quote
- client lunches
- team brainstorming
Key Concepts
Questions to Reflect On
- How do you signal work intent?
- What boundaries help keep meetings productive?
Casual settings may blur focus, reducing productivity.