Business Quote by Max McKeown
“Strategy is about shaping the future.”
About This Quote
Source Book: Strategy: The Logic of War by Max McKeown, 2017
Strategic planning involves actively influencing future outcomes rather than merely reacting to them.
In simple terms: Shape the future through deliberate planning.
Key Takeaway
Act now to influence what comes next.
Themes
strategy
future
planning
Mood
determined
optimistic
Type
advisory
inspirational
When to use this quote
- business development
- political campaigning
- personal career planning
- product roadmapping
Key Concepts
systems thinking
anticipation
agency
Questions to Reflect On
- How can you anticipate unknown variables?
- What actions today shape tomorrow?
A Different Perspective
Assumes sufficient control over external variables, which may be limited.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)