Design Quote by Marty Neumeier

“Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.”

Marty Neumeier

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More by Marty Neumeier

The best design tool is a long eraser with a pencil at one end.

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Brand is not what you say it is. It’s what they say it is.

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You can't be a leader by following a leader.

Marty Neumeier

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A brand is a person’s gut feeling about a product, service or organization

Marty Neumeier

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“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new kinds of nutrition. The problem of global pollution contains the possibility of new energy sources. The problem of high unemployment contains the possibility of new educational models. The list is endless, if you can learn to…

Marty Neumeier

Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep…

Marty Neumeier

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A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

Marty Neumeier

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“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your…

Marty Neumeier

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“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps…

Marty Neumeier

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I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created…

Marty Neumeier