Alive Quote by Martin Lindstrom

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction…

— Simon Anholt

“In a Church, user experience is the ultimate marketing and branding strategy. The experience is the product that leads to faith.”

— Alin Sav

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.

— Amy Pascal

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

— Aerin Lauder

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge…

— Martin Lindstrom

For me, my brand is good storytelling.

— Lena Waithe

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…

— Scott Bedbury

“Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.”

— Ryan Lilly

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know…

— Deepak Chopra

“But the only thing of value the church has to offer is the gospel. I believe that one result of the emerging Experience Economy…

— Skye Jethani

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

— Simon Mainwaring

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

— Marco Bizzarri