Behind Quote by Aerin Lauder

For me, my brand is good storytelling.

— Lena Waithe

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.

— Amy Pascal

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the…

— Bozoma Saint John

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…

— Scott Bedbury

I think that On is one of the greatest brands in terms of storytelling.

— Ben Shelton

I firmly believe brand stories are complex and multilayer.

— Bozoma Saint John

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know…

— Deepak Chopra

Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links…

— Martin Lindstrom

The love for the brand is immense. It gets a lot of affection from millions and millions of people.

— Rajeev Suri

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many…

— David Droga

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up…

— Max Levchin

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.

— Bobby Berk