Archives Quote by Aerin Lauder
“When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.”
About This Quote
Source Interview: Business Insider, 2022
She emphasizes leveraging brand history to inspire contemporary design, blending tradition with innovation.
In simple terms: Use heritage to create modern products.
Key Takeaway
Blend past and present for fresh ideas.
Themes
heritage
innovation
design
leadership
Mood
enthusiastic
confident
Type
inspirational
strategic
When to use this quote
- product development
- marketing campaigns
- brand revamps
- museum exhibitions
Key Concepts
Brand storytelling
creative direction
Questions to Reflect On
- How can you honor tradition without stifling creativity?
- What risks arise when modernizing classic elements?
A Different Perspective
Balancing reverence for history with the need for relevance can be challenging.
![“When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty. As a girl, my favorite toy was my…” quote by Aerin Lauder](https://sms4smile.com/quotes/img-quotes/ca8/aerin-lauder-13050_accessories_when-i-was-creative-director-at-est-e-la_2997162.jpg)
![“I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.” quote by Aerin Lauder](https://sms4smile.com/quotes/img-quotes/650/aerin-lauder-13050_catastrophe_i-think-it-s-so-much-fun-to-create-a-spa_420873.jpg)
![“People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.” quote by Aerin Lauder](https://sms4smile.com/quotes/img-quotes/26e/aerin-lauder-13050_buying_people-love-buying-into-a-lifestyle-and_594079.jpg)
