Advertising Quote by Marshall McLuhan
“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.”
About This Quote
Source Book: Understanding Media: The Extensions of Man, 1964
Advertising seeks to align human desires with a unified, technology‑driven consciousness, using crafted messages to shape collective behavior toward an electronic future.
In simple terms: Ads aim to harmonize impulses via technology.
Key Takeaway
Recognize how media shapes desires.
Themes
media
advertising
technology
collective consciousness
human impulses
Mood
analytical
critical
inquisitive
Type
sociological
philosophical
cultural
When to use this quote
- marketing strategy
- media literacy education
- brand development
- digital content creation
- public awareness campaigns
Key Concepts
media theory
psychology
consumer culture
Questions to Reflect On
- How does advertising influence personal choices?
- Can technology truly unify diverse aspirations?
A Different Perspective
The view may overstate media’s power and ignore individual agency.
![“[Science is] the labor and handicraft of the mind.” quote by Francis Bacon](https://sms4smile.com/quotes/img-quotes/088/francis-bacon-297_handicrafts_science-is-the-labor-and-handicraft-of-t_2413235.jpg)
