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Business Quote by Mark W. Johnson

“We recommend companies with new business models be patient for growth (to allow the market opportunity to unfold) but impatient for profit (as an early validation that the model works). A profitable business is the best early indication of a viable model. What Rules, Norms, and Metrics Are…” quote by Mark W. Johnson
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““We recommend companies with new business models be patient for growth (to allow the market opportunity to unfold) but impatient for profit (as an early validation that the model works). A profitable business is the best early indication of a viable model. What Rules, Norms, and Metrics Are Standing in Your Way? In””

Mark W. Johnson

About This Quote

Companies should be patient for market growth but demand early profit to validate their model, urging balance between patience and urgency.

In simple terms: Balance patience for growth with early profit goals.

Key Takeaway

Seek early profitability while scaling.

Themes

business growth profitability

Mood

analytical strategic

Type

business advice

When to use this quote

  • startup fundraising
  • product launch
  • market entry

Key Concepts

strategy finance validation

Questions to Reflect On

  • How to measure sustainable growth?
  • When is profit a true validation?
A Different Perspective

Profit focus may stifle long‑term innovation.

4.7 out of 5 (7 ratings)

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