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Communication Quote by Mark Horstman

“The purpose of performance communications (and therefore feedback) is to encourage effective future behavior.” quote by Mark Horstman
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““The purpose of performance communications (and therefore feedback) is to encourage effective future behavior.””

Mark Horstman

About This Quote

Feedback is intended to shape future actions positively, not merely to evaluate past performance.

In simple terms: Feedback as a future‑behaviour tool

Key Takeaway

Constructive feedback guides improvement

Themes

leadership communication performance management learning

Mood

pragmatic encouraging

Type

instructional guideline

When to use this quote

  • team meetings
  • coaching sessions
  • performance reviews

Key Concepts

feedback loops

Practical Applications

  • leadership training
  • feedback frameworks

Questions to Reflect On

  • What makes feedback effective for change?
  • How can feedback avoid demotivating recipients?
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