Advertising Quote by Luciana Berger
“Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.”
About This Quote
Source Article: Advertising Trends 2020, The Guardian, 2020
Advergames blend marketing with gameplay, targeting youths to promote unhealthy foods, showing how entertainment can be used for covert advertising
In simple terms: Games used to sell junk food to kids
Key Takeaway
Recognize hidden ads in games
Themes
marketing
media
health
ethics
Mood
concerned
critical
Type
observational
analytical
When to use this quote
- parental monitoring
- school education
- policy regulation
- media literacy
Key Concepts
consumer manipulation
behavioral influence
Questions to Reflect On
- How do advergames affect children's food choices?
- What regulations could curb covert marketing?
A Different Perspective
Effectiveness may be limited by increasing consumer awareness
