“Prepare for every negotiation... 1) Focus on Outcomes. What is it that you want to walk away with? Being as specific as possible also increases the likelihood of negotiation success. 2) Support your desired outcome with data that points to its reasonableness. 3) Writing down your key points in advance - and practicing them - enables you to stay focused on what's most important and avoid going off on tangents. 4) Err on the side of asking for more, rather than less [of what you really want]. 5) Be willing to walk away.”
![“Prepare by knowing your walk away [conditions] and by building the number of variables you can work with during the negotiation... you need to have a walk away... a combination of price, terms, and deliverables that represents the least you will accept. Without one, you have no negotiating road map.” quote by Max Keiser](https://sms4smile.com/quotes/img-quotes/8aa/max-keiser-13075_accepting_prepare-by-knowing-your-walk-away-condit_2136373.jpg)
