Business Quote by Lewis Howes
“Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.”
About This Quote
Source Podcast: The School of Greatness, Episode 312
Personal accounts humanize brands and build deeper connections
In simple terms: People want to connect with the person behind a brand
Key Takeaway
Create a personal Twitter presence
Themes
branding
authenticity
social media
Mood
enthusiastic
professional
Type
advisory
practical
When to use this quote
- startup marketing
- influencer strategy
- customer engagement
Key Concepts
personal branding
digital identity
Questions to Reflect On
- How will you balance personal and brand voice?
- What content best shows your personality?
A Different Perspective
Too much personal focus can dilute brand message
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)