Goods Quote by Leo Burnett
“Don't tell people how good you make the goods; tell the how good your goods make them.”
About This Quote
Focus on the impact of a product on customers rather than bragging about its quality; let results speak for themselves.
In simple terms: Show how your product benefits users.
Key Takeaway
Demonstrate value through customer experience.
Themes
marketing
customer focus
value proposition
Mood
strategic
persuasive
Type
advertising
business
When to use this quote
- product launches
- ad campaigns
- sales pitches
- customer testimonials
Key Concepts
advertising
brand storytelling
consumer psychology
Questions to Reflect On
- How can you balance showcasing benefits with maintaining product integrity?
- What stories best illustrate your product’s impact?
A Different Perspective
Overemphasis on outcomes may neglect product quality or brand trust.
![“[F]or women, like tradesmen, draw in the injudicious to buy their goods by the high value they themselves set upon them… They endeavor strongly to fix in the minds of their enamoratos their own high value, and then contrive as much as possible to make them believe that they have so many purchasers…” quote by Sarah Fielding](https://sms4smile.com/quotes/img-quotes/735/sarah-fielding-19151_believe_f-or-women-like-tradesmen-draw-in-the-in_987498.jpg)
