Advertising Quote by Lawrence Schiller
“I saw the end of the general magazine business at the end of the '70s, and I knew I had to move into another profession when the advertising dollar moved from magazines to television. The magazine business as we knew it was over. We were no longer the educators of the world.”
About This Quote
Source Interview: Business Commentary, 1979
He observed the decline of print magazines as advertising shifted to TV, prompting a career change.
In simple terms: Advertising moved to TV, ending magazine dominance.
Key Takeaway
Adapt career to market shifts.
Themes
media
advertising
career change
technology
economics
Mood
analytical
forward‑looking
Type
statement
observation
When to use this quote
- career planning
- industry analysis
- strategic pivot
Key Concepts
market dynamics
media evolution
Questions to Reflect On
- What signals indicate a market shift?
- How can professionals anticipate industry changes?
A Different Perspective
Transition can be risky and uncertain.
![“There are major writers who have written books [based on my research]. If one looks carefully at the copyright page, you'll see my name. Writers of the stature of Mailer and even bigger. All over the world.” quote by Lawrence Schiller](https://sms4smile.com/quotes/img-quotes/968/lawrence-schiller-34877_bigger_there-are-major-writers-who-have-written_2300561.jpg)
