Because Quote by Larry Ellison
“Lanai at one time grew 98% of the world's pineapples. But the world's pineapples are now grown in two places, Costa Rica and Panama, because no one wants to spend $45 for a pineapple from the United States.”
About This Quote
Source Interview: Larry Ellison speaking on agriculture economics, 2023
The U.S. once dominated pineapple production, but high costs shifted global supply to cheaper regions, reducing domestic relevance.
In simple terms: U.S. pineapples lost market share due to price.
Consider cost and location when evaluating product viability.
Themes
Mood
Type
When to use this quote
- import decisions
- business strategy
- consumer pricing
- agricultural policy
Key Concepts
Questions to Reflect On
- How do price differences influence consumer loyalty?
- What strategies could revive domestic pineapple production?
Higher prices can outweigh local advantage, limiting consumer willingness to pay.