Business Quote by Keith Ferrazzi
“People do business with people they know and like”
About This Quote
Source Book: Never Eat Alone, 2010
Business relationships thrive when built on familiarity and likability.
In simple terms: People buy from those they know and like.
Key Takeaway
Cultivate genuine connections before business.
Themes
networking
trust
relationships
Mood
practical
motivational
Type
business
psychological
When to use this quote
- sales
- team building
- client acquisition
Key Concepts
social capital
human psychology
Questions to Reflect On
- How can you balance rapport with competence?
- What strategies foster authentic likability?
A Different Perspective
May neglect merit-based decisions.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)