Business Quote by Anonymous
“All things being equal, people do business with, and refer business to people they know, like and trust.”
About This Quote
People prefer to transact with those they know, like, and trust, making personal relationships key in business.
In simple terms: We do business with people we trust.
Key Takeaway
Build and maintain trustworthy relationships.
Themes
trust
relationships
business
social capital
Mood
pragmatic
analytical
Type
business
advice
When to use this quote
- sales
- networking
- customer service
Key Concepts
psychology
network theory
marketing
Questions to Reflect On
- How do you cultivate trust quickly?
- What risks arise from over‑reliance on familiarity?
A Different Perspective
Trust can be fragile and easily broken.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)