All things Quote by Mark McCormack
“All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”
About This Quote
Source Book: The Business of Sports, 1979
People prefer doing business with friends regardless of circumstances
In simple terms: Friendship drives business decisions
Leverage relationships in business dealings
Themes
Mood
Type
When to use this quote
- sales
- partnership negotiations
- team building
Key Concepts
Questions to Reflect On
- How to maintain objectivity with friends?
- When should personal ties be set aside?
Friendship can bias rational decisions