Business Quote by Justin Kan
“I first started in tech when one of my friends and I decided it was a good opportunity to start a company while we were in school because we had almost no opportunity cost. Our opportunity cost was playing 'World of Warcraft' and drinking beer. We thought it was a good time to try something.”
About This Quote
Source Interview: Podcast with Tim Ferriss, 2015
He started a company in school because the only real cost was leisure time, making the risk low.
In simple terms: Low opportunity cost made entrepreneurship feasible.
Key Takeaway
Leverage low-cost periods to launch ideas.
Themes
entrepreneurship
risk
opportunity cost
youth
startup
Mood
motivational
reflective
Type
inspirational
practical
When to use this quote
- college projects
- side hustles
- early‑stage startups
Key Concepts
cost‑benefit analysis
risk tolerance
time allocation
Questions to Reflect On
- What low‑cost opportunities can you exploit now?
- How does leisure time become a resource?
A Different Perspective
High opportunity cost later may limit similar choices.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
