Advertising Quote by John Kenneth Galbraith
“The modern corporation must manufacture not only goods but the desire for the goods it manufactures.”
About This Quote
Source Book: The Affluent Society, 1958
Corporations must create desire for their products, not just produce goods.
In simple terms: Companies sell want, not just items.
Key Takeaway
Focus on shaping consumer desire.
Themes
marketing
consumer psychology
capitalism
Mood
critical
analytical
Type
sociological
economic
When to use this quote
- product launches
- advertising campaigns
- brand positioning
Key Concepts
Desire creation
brand influence
Questions to Reflect On
- How do companies ethically influence desire?
- What limits should exist on consumer manipulation?
A Different Perspective
Desire can be manipulated, raising ethical concerns.
