Business Quote by Jimmy John Liautaud
“I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.”
About This Quote
Source Interview: Jimmy John’s Founder Talk, 2015
The business excels in service more than product quality, emphasizing customer experience over the food itself.
In simple terms: Great service matters more than product.
Key Takeaway
Focus on exceptional service.
Themes
customer focus
service excellence
business strategy
Mood
pragmatic
optimistic
Type
business
motivational
When to use this quote
- restaurant management
- customer service training
- marketing
- product development
Key Concepts
service quality
brand loyalty
operational focus
Questions to Reflect On
- How can you balance service and product quality?
- What service improvements could boost your brand?
A Different Perspective
Exceptional service alone may not sustain growth without product innovation.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)