Business Quote by Jim Collins
““Visionary companies pursue a cluster of objectives, of which making money is only one—and not necessarily the primary one.””
About This Quote
Source Book: Good to Great, 2001
Great companies balance profit with broader purpose, often prioritizing mission over money.
In simple terms: Successful firms value purpose beyond profit.
Key Takeaway
Define a mission beyond earnings.
Themes
business
leadership
purpose
Mood
strategic
motivational
Type
business
inspirational
When to use this quote
- corporate strategy
- social enterprises
- non‑profits
Key Concepts
strategic vision
social impact
long‑term thinking
Questions to Reflect On
- What purpose drives your organization?
- How to align profit with mission?
A Different Perspective
Profit pressure can dilute purpose.
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