Advertising Quote by Jaron Lanier
“I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.”
About This Quote
Source Speech: Interview on Digital Economy, 2014
Advertising cannot be the sole driver of the information economy if that economy is to dominate overall markets.
In simple terms: Advertising alone won't sustain the information economy.
Key Takeaway
Diversify revenue sources beyond ads.
Themes
economy
digital markets
advertising
business models
Mood
critical
thoughtful
Type
analytical
commentary
When to use this quote
- startup funding
- media strategy
- policy making
- consumer behavior
Key Concepts
network effects
value creation
platform economics
Questions to Reflect On
- How can creators earn without ads?
- What alternatives exist for sustainable digital revenue?
A Different Perspective
Advertising may still dominate in short term, limiting innovation.
![“At the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social…” quote by Jaron Lanier](https://sms4smile.com/quotes/img-quotes/10d/jaron-lanier-2241_21st-century_at-the-turn-of-the-21st-century-it-was-r_345382.jpg)
