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Anything goes Quote by Jan Carlzon

“If anything goes wrong, the customer doesn't care whose fault it is. He's the one who's going to suffer anyway.” quote by Jan Carlzon
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“If anything goes wrong, the customer doesn't care whose fault it is. He's the one who's going to suffer anyway.”

Jan Carlzon

About This Quote

Source Business Book: Customer Focus, Jan Carlzon, 1985

When things go wrong, the customer suffers regardless of blame; their experience matters most.

In simple terms: Customers care about outcomes, not fault.

Key Takeaway

Prioritize fixing the problem for the customer.

Themes

service responsibility empathy

Mood

pragmatic empathetic

Type

business operational

When to use this quote

  • complaint handling
  • service recovery
  • client relations

Key Concepts

business strategy customer experience

Questions to Reflect On

  • How can organizations balance customer care with internal accountability?
  • What steps prevent recurring failures?
A Different Perspective

Focusing solely on the customer can overlook systemic issues.

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