““Watson demanded total loyalty to the corporation from everybody it employed. ‘Joining a company,’ he would tell his staff, ‘is an act that calls for absolute loyalty in big matters and little ones.’ His message was that the company was the employee’s ‘friend’ and that a ‘family spirit’ combined with ‘vision and faith’, was as important for its success as an array of products that knocked the competition for six. He insisted that no drinking took place during business hours.””