Enough Quote by Ivan Chermayeff

“A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.” quote by Ivan Chermayeff — Download Open image

“A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.”

Ivan Chermayeff

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Enough Fashion Iconic Ifs Long Mark Right place Symbols Trademarks Trends

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Sometimes there is simply no need to be either clever or original.

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Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

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Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure,…

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Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow…

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Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

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