Approach Quote by Ivan Chermayeff
“Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.”
About This Quote
Source Book: Designing Business, 2005
Design must consider client identity but retain independent creative integrity.
In simple terms: Follow client needs, not their every wish.
Key Takeaway
Maintain design autonomy while serving client goals.
Themes
design
business
ethics
Mood
analytical
strategic
Type
advice
philosophical
When to use this quote
- branding projects
- advertising agencies
- product development
Key Concepts
client identity
creative independence
brand alignment
Questions to Reflect On
- How do you balance client input with artistic vision?
- When is it okay to push back?
A Different Perspective
Clients may demand compromising compromises;
![“The combination of an individual[i.e., a client] with a positive idea of living and a good designer is the great force in contemporary decoration. I don't care how good the designer is, I am sure that he [or she] would rahter have a person with definite ideas rahter than have to work with a…” quote by Van Day Truex](https://sms4smile.com/quotes/img-quotes/485/van-day-truex-27054_care_the-combination-of-an-individual-i-e-a-c_122370.jpg)
