Comes and goes Quote by Ivan Chermayeff
“Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.”
About This Quote
Source Design essay: Unknown
Design evolves constantly, but the core goal of solving communication problems with common sense remains timeless.
In simple terms: Design changes, purpose stays.
Apply timeless principles to new tools.
Themes
Mood
Type
When to use this quote
- product development
- branding
- UX design
Key Concepts
Questions to Reflect On
- How can designers balance innovation with timeless principles?
- What common‑sense rules still apply today?