There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific… — Ivan Chermayeff Copy Share Image
Sometimes there is simply no need to be either clever or original. — Ivan Chermayeff Copy Share Image
There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between… — Ivan Chermayeff Copy Share Image
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense. — Ivan Chermayeff Copy Share Image
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure,… — Ivan Chermayeff Copy Share Image
As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must… — Ivan Chermayeff Copy Share Image
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and… — Ivan Chermayeff Copy Share Image
A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen… — Ivan Chermayeff Copy Share Image
Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow… — Ivan Chermayeff Copy Share Image
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. — Ivan Chermayeff Copy Share Image
