Appropriate Quote by Primo Angeli
“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”
About This Quote
A strong brand should be fitting, lively, distinct, memorable, and one‑of‑a‑kind.
In simple terms: Good brands are appropriate, dynamic, unique, and memorable.
Build a brand that stands out.
Themes
Mood
Type
When to use this quote
- product launches
- company rebranding
- marketing campaigns
- personal branding
Key Concepts
Questions to Reflect On
- What makes a brand truly distinctive?
- How can a brand stay dynamic over time?
A brand can be too complex or generic.