Ambiguity Quote by Saul Bass

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are…

— Saul Bass

Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

— Saul Bass

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

— Primo Angeli

No one really knows how trademarks work. I don't mean, 'Come along with me on this journey and you will be one of the…

— Hank Green

The question of trademark is pretty unsettled in the open source world. The trademark is important in a consumer product, but there are a…

— Mitchell Baker

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen…

— Ivan Chermayeff

We don't use the trademark to market anything. It's our identity.

— Larry Harvey

“I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark and a…

— Akio Morita

It's definitely a beautiful thing to have a little trademark or something that sets you out from everybody else.

— Jadakiss

Branding is the art of becoming knowable, likable and trustable.

— John Jantsch

The idea of devoting two years of my life to making a corporate product that looks and smells and tastes like a lot of…

— James Mangold

Branding is not about what something says or what it means, but how it makes us feel.

— Martin Lindstrom