Bad Quote by Saul Bass
“Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.”
About This Quote
Source Interview: Saul Bass on film marketing, 1978
Misleading trailers damage credibility; honesty ensures audience trust and better word‑of‑mouth.
In simple terms: Dishonest trailers hurt reputation.
Key Takeaway
Promote truthfully.
Themes
film marketing
ethics
audience trust
Mood
thoughtful
pragmatic
Type
advisory
inspirational
When to use this quote
- Filmmakers
- advertisers
- distributors
- viewers
Key Concepts
branding
consumer psychology
Questions to Reflect On
- How can trailers balance intrigue and honesty?
- What are the costs of broken promises?
A Different Perspective
Creative freedom may tempt exaggeration, but long‑term brand suffers.
