Abstraction Quote by Saul Bass

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.

— Saul Bass

Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

— Saul Bass

No one really knows how trademarks work. I don't mean, 'Come along with me on this journey and you will be one of the…

— Hank Green

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

— Primo Angeli

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen…

— Ivan Chermayeff

The question of trademark is pretty unsettled in the open source world. The trademark is important in a consumer product, but there are a…

— Mitchell Baker

“I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark and a…

— Akio Morita

We don't use the trademark to market anything. It's our identity.

— Larry Harvey

It's definitely a beautiful thing to have a little trademark or something that sets you out from everybody else.

— Jadakiss

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on…

— Daymond John

Visually, my trademarks have always been my glasses and hair.

— Edgar Davids

Branding is not about what something says or what it means, but how it makes us feel.

— Martin Lindstrom