Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum… — Saul Bass Copy Share Image
There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only… — Saul Bass Copy Share Image
A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will… — Saul Bass Copy Share Image
There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from… — Saul Bass Copy Share Image
The average individual lives in a high impact, complex, visual environment. — Saul Bass Copy Share Image
When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is… — Saul Bass Copy Share Image
I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on… — Saul Bass Copy Share Image
Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in… — Saul Bass Copy Share Image
The products people like best start with function and wind up with look. — Saul Bass Copy Share Image
All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on.… — Saul Bass Copy Share Image
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re… — Saul Bass Copy Share Image
I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view. — Saul Bass Copy Share Image
There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised. — Saul Bass Copy Share Image
The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very… — Saul Bass Copy Share Image
