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Car Quote by Henry Ford

“I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so…” quote by Henry Ford
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““I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one...””

Henry Ford

About This Quote

Source Speech: Public address, 1913

A vision for an affordable, well‑built car that serves both families and individuals, using quality materials and simple engineering at low cost.

In simple terms: Create a reliable, cheap car for everyone.

Key Takeaway

Design accessible, high‑quality vehicles.

Themes

innovation affordability engineering mass production

Mood

optimistic pragmatic

Type

visionary technical

When to use this quote

  • automotive industry
  • urban planning
  • family transportation

Key Concepts

industrial design economics consumer needs

Questions to Reflect On

  • Can low price compromise safety?
  • How to maintain quality at scale?
A Different Perspective

Balancing cost and quality is challenging; profit margins may suffer.

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