Quote by Greg Thain

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“in order to win more shoppers and boost their takings per shopper, retailers have been investing in store brands that are better than anything…

— Greg Thain

“A product can be differentiated from the competition by creative advertising and promotion, even if competing products are physically identical.”

— Steven Silbiger

“alternating price promotions between major competitors can defend their joint market share against smaller brands (or a retailer’s own brand) who have fewer loyal…

— Greg Thain

“While much has changed over time in the relationship between retailers and manufacturers, one thing that has not changed is that they are very…

— Greg Thain

“All other things being equal, the retailer will have an advantage because of their direct contact with the shopper.”

— Greg Thain

“Each new work competes for customers with everything that came before it and everything that will come after.”

— Ryan Holiday

“The key to a competitive edge in a market-oriented industry is to understand consumers’ buying decisions better than the competition, and to strive continually…

— Greg Thain

“Competitor behaviors (customer segments, products, pricing strategy, distribution strategy, brand loyalty)”

— Victor Cheng

“The retailer features them in advertising to generate store traffic, but once the shopper is in the store the retailer has every incentive via…

— Greg Thain

“When the marketplace became crowded with scores of similar products that mostly did what they were supposed to do, companies focused less on selling…

— Greg Carlson

“Retailers have to generate increased sales in each location to justify the investment, and every manufacturer has to demonstrate how their brands help to…

— Greg Thain