Business Quote by Greg Thain
““Procter & Gamble, America’s largest FMCG company, announced the acquisition of Gillette. Both companies had decades of success developing technologically advanced products and building enviable mindspace positions, yet these were no longer enough to guarantee their desired shelfspace. They realised the only way to compete with the retailers was to become big enough to matter to them.””
About This Quote
Source Business article: Harvard Business Review, 2021
Even successful brands must scale to stay relevant to retailers, as product excellence alone no longer ensures shelf presence.
In simple terms: Size matters for retailer relevance.
Key Takeaway
Scale to stay competitive.
Themes
business
retail
strategy
growth
Mood
analytical
cautious
Type
strategic
analytical
When to use this quote
- product development
- retail negotiations
- corporate mergers
- strategic planning
Key Concepts
market dynamics
brand positioning
Questions to Reflect On
- Is growth always the best solution?
- How to balance scale with brand integrity?
A Different Perspective
Scaling may dilute brand identity.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)