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Business Quote by Anonymous

“The industry thinks of itself as Procter & Gamble. What gave publishers the idea that this was some big goddam business? It’s not—it’s a tiny little business, selling to a bunch of odd people who read.” quote by Anonymous
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““The industry thinks of itself as Procter & Gamble. What gave publishers the idea that this was some big goddam business? It’s not—it’s a tiny little business, selling to a bunch of odd people who read.””

Anonymous

About This Quote

Source Speech: Industry Commentary, unknown date

The quote critiques the misconception that publishing is a massive corporate enterprise like Procter & Gamble, emphasizing its modest scale and niche audience.

In simple terms: Publishing is small and serves a quirky readership.

Key Takeaway

Recognize the true scale of your market.

Themes

misconception industry scale audience reality

Mood

critical realistic

Type

analytical observational

When to use this quote

  • startup planning
  • investment pitches
  • industry analysis
  • media strategy

Key Concepts

Business size market perception niche markets

Questions to Reflect On

  • How does your perception of industry size affect your strategy?
  • What niche needs are you truly serving?
A Different Perspective

It may overlook successful large‑scale publishing ventures.

4.6 out of 5 (3 ratings)

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