Business Quote by Anonymous
““The industry thinks of itself as Procter & Gamble. What gave publishers the idea that this was some big goddam business? It’s not—it’s a tiny little business, selling to a bunch of odd people who read.””
About This Quote
Source Speech: Industry Commentary, unknown date
The quote critiques the misconception that publishing is a massive corporate enterprise like Procter & Gamble, emphasizing its modest scale and niche audience.
In simple terms: Publishing is small and serves a quirky readership.
Recognize the true scale of your market.
Themes
Mood
Type
When to use this quote
- startup planning
- investment pitches
- industry analysis
- media strategy
Key Concepts
Questions to Reflect On
- How does your perception of industry size affect your strategy?
- What niche needs are you truly serving?
It may overlook successful large‑scale publishing ventures.