Asks Quote by Gianfranco Frattini
“Design is... above all an effort to improve reality... I always try to begin with considerations of its function... I ask myself, who needs it, which materials best suit its functions and so on...”
About This Quote
Design should serve function, material, and need to improve reality.
In simple terms: Design improves reality by focusing on function and materials.
Key Takeaway
Start design with purpose and material fit.
Themes
design
function
materials
needs
reality
process
Mood
thoughtful
analytical
Type
design:1
function:1
materials:1
needs:1
reality:1
process:0
consideration:0
effort:0
engineering:0
aspects:0
trying:0
materials best:0
design effort:0
needs materials:0
When to use this quote
- product development
- architecture
- engineering
- every design project
Key Concepts
human-centered design
material suitability
functional analysis
Questions to Reflect On
- What need does this design fulfill?
- How do material choices affect function?
A Different Perspective
Design may overlook aesthetic or cultural aspects.
