Communication Quote by Gary Kovacs

First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing…

— Craig Sherman

“Second, does your value proposition make or reinforce an economic case? Does it have economic impact? Does it sound like your product gives a…

— Steven Gary Blank

Whenever I've had to make a major decision as a doctor, cop or for a company I've worked for, I ask myself: What is…

— Richard Carmona

Dear cellphone companies, please make a 'Unsend my text' option.

— Anonymous

You need to simplify the value proposition in the company's metrics for success on a whiteboard.

— Keith Rabois

“Embody the Unique Value Proposition through a consistent brand system”

— Fernando Rodriguez

The true value proposition of education is employment.

— Andrew Ng

We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.

— B. Kevin Turner

“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and nothing else.”

— Mark W. Johnson

“Soul can’t exist unless you have active, meaningful dialogue with stakeholders: employees, customers, the community, suppliers, and investors. When you launch a business, your…

— Anonymous

“If you’re struggling to get into big companies, you probably have a weak value proposition. Pure and simple.”

— Jill Konrath

Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.

— Robert S. Kaplan