Failure Quote by Eric Ries
““I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What matters is that companies that don’t continue to experiment or embrace failure eventually get in the position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence. I don’t believe in bet-the-company bets.””
About This Quote
Source Book: The Startup Way by Eric Ries, 2017
Success requires continual experimentation; avoiding failure leads to desperate, high‑risk moves later.
In simple terms: Keep experimenting, avoid big last‑minute bets.
Key Takeaway
Embrace failure early.
Themes
innovation
risk
experiment
Mood
cautious
determined
Type
advice
philosophical
When to use this quote
- product development
- corporate strategy
- team culture
Key Concepts
lean startup
organizational learning
Questions to Reflect On
- How can you embed safe‑fail practices?
- What small experiments can you start now?
A Different Perspective
If you never fail, you may never learn.
