““The need for approval from Twitter users was something that her younger self probably would have sneered at, but now she saw it as the cost of doing business. It was fine to get likes, but what she really wanted was either a retweet or, even better, a completely original tweet commending her for a job well done, preferably one from someone in the tech world whose work she respected and who, ideally, had hundreds of thousands of followers. If the only people who liked the tweet were “eggs”—people whose Twitter presence was so lame that they hadn’t even bothered uploading avatars, or spambots, or both—she sometimes deleted the tweet.””