America Quote by Debbi Fields
“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.”
About This Quote
Source Business advice, unspecified source, 2020s
Market research suggests consumers prefer crispy over soft cookies, making a soft‑cookie store risky.
In simple terms: Crispy cookies are more popular than soft ones.
Align product with consumer preferences.
Themes
Mood
Type
When to use this quote
- entrepreneurship
- product launch
- food industry
Key Concepts
Questions to Reflect On
- Are there opportunities for soft‑cookie niches?
- How can market research be validated?
The claim may overlook niche markets.