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America Quote by Debbi Fields

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” quote by Debbi Fields
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“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.”

Debbi Fields

About This Quote

Source Business advice, unspecified source, 2020s

Market research suggests consumers prefer crispy over soft cookies, making a soft‑cookie store risky.

In simple terms: Crispy cookies are more popular than soft ones.

Key Takeaway

Align product with consumer preferences.

Themes

marketing product development consumer trends

Mood

analytical pragmatic cautious

Type

business marketing strategic

When to use this quote

  • entrepreneurship
  • product launch
  • food industry

Key Concepts

cookie texture market research product viability

Questions to Reflect On

  • Are there opportunities for soft‑cookie niches?
  • How can market research be validated?
A Different Perspective

The claim may overlook niche markets.

3.9 out of 5 (3 ratings)

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