Business Quote by David Cohen

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…

— Wally Olins

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

— Graydon Carter

Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole…

— John Tinker

Branding is deliberate differentiation.

— Debbie Millman

Brand is much more than a name or a logo. Brand is everything and everything is brand

— Dan Pallotta

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to…

— Al Ries

Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products…

— Lori Greiner

I do find it a bit disconcerting when your name becomes a brand.

— Anonymous

“I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark and a…

— Akio Morita

Branding is not about what something says or what it means, but how it makes us feel.

— Martin Lindstrom

If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name.…

— Patrick Cox

It can be tricky with branding these days, because everything is kind of branded.

— Yukimi Nagano