Business Quote by David Amerland
““Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.””
About This Quote
Source Book: The Business of Innovation, 2015
Understanding a company’s core purpose is essential before adapting to change.
In simple terms: Know what you do before changing.
Key Takeaway
Clarify purpose first.
Themes
purpose
strategy
change
leadership
Mood
reflective
strategic
Type
advisory
inspirational
When to use this quote
- business planning
- strategic pivots
- leadership workshops
Key Concepts
mission
identity
adaptation
Questions to Reflect On
- What is your organization’s core purpose?
- How can you test if purpose is understood?
A Different Perspective
If purpose is unclear, adaptation may be misguided.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)