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Communication Quote by Daniel Kahneman

“The evidence for the cognitive interpretation of the above-average effect is that when people are asked about a task they find difficult (for many of us this could be “Are you better than average in starting conversations with strangers?”), they readily rate themselves as below average. The upshot…” quote by Daniel Kahneman
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““The evidence for the cognitive interpretation of the above-average effect is that when people are asked about a task they find difficult (for many of us this could be “Are you better than average in starting conversations with strangers?”), they readily rate themselves as below average. The upshot is that people tend to be overly optimistic about their relative standing on any activity in which they do moderately well. I have had several occasions to ask founders and participants in innovative start-ups a question: To what extent will the outcome of your effort depend on what you do in your firm? This is evidently an easy question; the answer comes quickly and in my small sample it has never been less than 80%. Even when they are not sure they will succeed, these bold people think their fate is almost entirely in their own hands. They are surely wrong: the outcome of a start-up depends as much on the achievements of its competitors and on changes in the market as on its own efforts. However, WYSIATI plays its part, and entrepreneurs naturally focus on what they know best—their plans and actions and the most immediate threats and opportunities, such as the availability of funding. They know less about their competitors and therefore find it natural to imagine a future in which the competition plays little part.””

Daniel Kahneman

About This Quote

Source Article: Thinking, Fast and Slow, 2011

People overestimate their influence on outcomes, ignoring external factors like competition and market shifts.

In simple terms: We think we control success more than we do.

Key Takeaway

Recognize and account for external forces in planning.

Themes

overconfidence self-attribution bias optimism externalities

Mood

cautious analytical

Type

insightful educational

When to use this quote

  • entrepreneurial planning
  • risk assessment
  • strategic forecasting
  • competitor analysis

Key Concepts

cognitive bias self-serving bias market dynamics

Questions to Reflect On

  • What external factors could most affect your venture?
  • How do you test assumptions about your influence?
A Different Perspective

Ignoring external risks can lead to strategic missteps.

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