Communication Quote by Daniel Kahneman
““The evidence for the cognitive interpretation of the above-average effect is that when people are asked about a task they find difficult (for many of us this could be “Are you better than average in starting conversations with strangers?”), they readily rate themselves as below average. The upshot is that people tend to be overly optimistic about their relative standing on any activity in which they do moderately well. I have had several occasions to ask founders and participants in innovative start-ups a question: To what extent will the outcome of your effort depend on what you do in your firm? This is evidently an easy question; the answer comes quickly and in my small sample it has never been less than 80%. Even when they are not sure they will succeed, these bold people think their fate is almost entirely in their own hands. They are surely wrong: the outcome of a start-up depends as much on the achievements of its competitors and on changes in the market as on its own efforts. However, WYSIATI plays its part, and entrepreneurs naturally focus on what they know best—their plans and actions and the most immediate threats and opportunities, such as the availability of funding. They know less about their competitors and therefore find it natural to imagine a future in which the competition plays little part.””
About This Quote
Source Article: Thinking, Fast and Slow, 2011
People overestimate their influence on outcomes, ignoring external factors like competition and market shifts.
In simple terms: We think we control success more than we do.
Recognize and account for external forces in planning.
Themes
Mood
Type
When to use this quote
- entrepreneurial planning
- risk assessment
- strategic forecasting
- competitor analysis
Key Concepts
Questions to Reflect On
- What external factors could most affect your venture?
- How do you test assumptions about your influence?
Ignoring external risks can lead to strategic missteps.