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Advertising Quote by Dan Schulman

“Monetizing by creating more value for a Venmo user makes a ton of sense to me. But other forms of monetization that are more intrusive, like in advertising or something like that, the jury is really still out for me.” quote by Dan Schulman
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“Monetizing by creating more value for a Venmo user makes a ton of sense to me. But other forms of monetization that are more intrusive, like in advertising or something like that, the jury is really still out for me.”

Dan Schulman

About This Quote

Source Interview: Business Insider, 2023

Creating value for users drives sustainable revenue, while intrusive ads risk trust and user experience.

In simple terms: Value‑first monetization is better than intrusive ads.

Key Takeaway

Prioritize user‑centric value creation.

Themes

business strategy monetization user experience

Mood

cautious analytical

Type

strategic pragmatic

When to use this quote

  • product design
  • marketing planning
  • customer retention
  • ad policy decisions

Key Concepts

value creation advertising ethics trust revenue models

Questions to Reflect On

  • How can we balance revenue needs with user trust?
  • What non‑intrusive monetization models exist?
A Different Perspective

Intrusive ads can alienate users and damage brand reputation.

3.8 out of 5 (5 ratings)

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