Diplomat Quote by Chris Voss
““Every negotiation should start with “No””
About This Quote
Source Book: Never Split the Difference, 2016
Negotiations begin by establishing a firm boundary, allowing the other party to reveal true intentions.
In simple terms: Start with “No” to uncover real needs.
Use “No” to clarify positions.
Themes
Mood
Type
When to use this quote
- business deals
- conflict resolution
- personal relationships
- sales pitches
Key Concepts
Questions to Reflect On
- When is “No” counter?
- How to transition from “No” to agreement?
Overemphasis on “No” may stall dialogue.