Ads Quote by Charlene Li
“If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.”
About This Quote
Source Speech: Tech Marketing Conference, 2018
Bad ads cause audience disengagement, losing massive reach, yet risky ads can generate traffic, PR, and future financing opportunities.
In simple terms: Bad ads lose viewers; risky ads can pay off.
Key Takeaway
Balance risk and audience appeal.
Themes
marketing
risk
finance
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- product launch
- startup fundraising
- brand awareness
Key Concepts
advertising strategy
public relations
Questions to Reflect On
- When is a risky ad justified?
- How to measure ROI of controversial ads?
A Different Perspective
Risky ads may damage brand reputation.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
