« All Read Quotes · David Ogilvy's Page
Read Quotes by David Ogilvy
- It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop,…
- Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are…
- Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
- On the average, five times as many people read the headlines as read the body copy.
- Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to…
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent…
More Read Quotes
- When I was a teenager, I read a lot of Poe. — Dario Argento
- I knew from the age of 16 that I wanted to be a writer because I just didn't think I could do… — Paul Auster
- I write the paragraph, then I'm crossing out, changing words, trying to improve it. When it seems more or less OK, then… — Paul Auster
- If you read quickly to get through a poem to what it means, you have missed the body of the poem. — M H Abrams
- When I read about the way in which library funds are being cut and cut, I can only think that American society… — Isaac Asimov
- He had read much, if one considers his long life; but his contemplation was much more than his reading. He was wont… — Isaac Asimov
- When I began going to school and learned to read, I encountered stories of other people and other lands. — Chinua Achebe
- I learned to read very early so I could read the comics, which I then started to draw. — Margaret Atwood